If you didnt know anything about lil roc, you would know that lil roc is an artist first. Now as an artist, I have experienced some of the best treatment from Dj's, promoters and most importantly, the fans. Radio play has always been a difficult thing to accomplish,especially when you are an independent artist. Major radio stations wouldnt play independent artists if their lives depended on it.(real talk). There were some Dj's who understood the struggle of independent artists,so they decided to put their reputations on the line to play some of the music on major radio(shout out Dj Lonnie B & Sir Rj). Just hearing your song on the radio gave an artist hope that one day they will make it to fame and stardom. I was always confused about the way program directors picked and chose which records to place in heavy rotation & which records to play only once. Payola(noun:the act of paying money to receive a certain amount of record spins on radio)plays a big part on a certain song's radio success. Also,big name artists like Jay-Z, Lil Wayne, Taylor Swift, Kanye, Ceelo Green, etc,etc automatically receive heavy rotation based on their past top ten success. With all that said, what is an independent artist suppose to do??
Lets fast forward it to 2011. The internet is now the BEST tool for independent artists to promote & sell their music where they get 100% profit(as long as they own their publishing..but thats another blog.lol). I'm only speaking to the serious artists when I say that.The internet gives independent artists the control to monitor their music career. Basically, the more sites you join & post, the more people will hear & buy your music.
Online Radio is now an alternative method of getting your music in regular rotation. The million dollar question is how bad do you want it?
We have created 4080 Radio to cater to the "independent artists." There is no other outlet for independent artists to market their music online unless they give it away.(free downloads).Now free downloads are kool, but when you have 10,000 folks downloading your album for free, what's your worth? Itunes & CD baby are incredible ways of marketing your albums because your fans have to pay a fee to download your music. Who is winning in that situation? I tell you who is winning, YOU ARE. And how do your fans get a chance to listen to what you are selling?? Radio. 4080 Radio is offering heavy rotation to ALL artists. How does 108 spins a month sound?
This is not a catch. For more information on how you can get your song heard by millions & millions of people, send a comment of interest to 4080radio@gmail.com #GoLive
